Intelligent website benchmarking

Intelligent website benchmarking is often the best and most cost-effective way for an organisation to identify how to improve its website.

Most website benchmarking products apply an inflexible set of tick-box
measures to a group of sites to establish a quality hierarchy.

Intelligent website benchmarking by contrast is always tailor-made
to a site’s specific objectives. It combines an intrinsic knowledge
of best website practice with a broad understanding of organisational communications in general.

The results deliver a comprehensive basis for informed site improvement
- often at a fraction of the cost of more conventional assessments.

Open quotation marksBagnold Shorter’s study culminated in the presentation of a report to our top team which was both interesting and insightful. We took away a number of excellent ideas which are now being incorporated into a re-launch of our site.Close quotation marks

Michael Parr, CEO, British Arab Commercial Bank

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Interlocking circles motif, Bagnold Shorter Communications, What we do section
Bagnold Shorter - Corporate and Personal Communications
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